
The day your grandfather sat for his first interview
These stories live only in their memory, but memory doesn't last forever.
Alfaaz helps Indian families preserve elders' stories over WhatsApp, in Hindi, Indian English, or Marathi, with Hindi/Hinglish mixing supported. Every answer becomes part of a lasting family archive, with the original voice kept alongside it.
The Distance Is Real
You're 8,000 km away. Juggling work, bills, health, relationships and building a life for yourself. They're home, with a lifetime of stories and no one sitting across from them to hear it.

“Late nights in office, early mornings in train, weekend hangouts with friends. A stable life still being built.”

“Morning walks, evening chai and silent nights. Stories waiting to be told.”
It's not that you don't care. It's that there's never enough time
Meet Alfaaz
We send your loved ones voice notes on WhatsApp, in the language they speak at home, whenever it suits them. They reply when they feel like it, and slowly the stories come out.
On WhatsApp
No apps. No accounts. Nothing new to learn.
In their language
Hindi, Indian English, Marathi… whatever feels like home.
At their pace
A voice note when the mood strikes.
Aur jab aap deewar se neeche utar rahi thi, tab Sultan ne dekh liya tha na?
Haan. Haath mein do kacche aam the, jeb mein namak ki pudiya, aur meri chhoti behen Leela peeche reh gayi thi. Sultan aise bhonka ki aam haath se chhoot gaye.
Tab aap bhaagi thi, ya us waqt bas Leela ka haath pakda?
Main bhaag sakti thi. Par woh ro rahi thi, pair mein kaanta chubh gaya tha. Us pal mujhe aam ya daant kuch yaad nahin tha, bas Leela ko ghar le jaana tha.
Aur ghar pahunchkar Amma ne?
Hum dono soch rahe the aaj to daant padegi. Amma ne pehle kaanta nikala, phir jo do aam bache the un par namak-mirch laga kar boli, 'Aam phir aa jayenge, tum dono kahaan se laaungi?' Bas, aam ka swaad bhool gayi hoon. Amma ki awaaz nahin.
What Your Family Keeps
Chapter 03 • Childhood
From the stories of Richa Gupta
A memory first told as a WhatsApp voice note, then gently shaped into a page her family can keep.
We had gone for stealing mangoes. Leela slipped through the broken wall first, and I followed with salt folded into the corner of my frock. Then Sultan saw us. The mangoes fell from my hands at once. I could have run, but Leela had a thorn in her foot and tears already gathering in her eyes.
By the time we reached home, we were sure Amma would scold us. Instead, she sat us down, pulled the thorn from Leela's heel, brushed the dry leaves from my hair, and sliced the two rescued mangoes onto a steel plate. Then she smiled and said, “Mangoes will come again. Where will I bring you two from?” I do not remember the taste anymore. I remember her voice.
Always Attached
Every story keeps the original recording, transcript, and summary with it, so the memory never gets separated from the voice that carried it.
Voice, Preserved
The original recording stays with every page, so what your family keeps is not only the story, but the voice itself.
A Book, Taking Shape
Page by page, it becomes a memoir your family can revisit, share, and one day hold as something lasting.
Not just something you can play back. Something your children can one day pull from a shelf and say: this was them.
Start Preserving
We're opening Alfaaz gradually so each family gets a thoughtful start. Share an email and we'll send the first note when a place opens.
Family by family
We open slowly so each family begins with care.
No new app for them
They simply reply on WhatsApp, in the language and rhythm that feels natural.
Thoughtful updates
We will write when early access opens, not every week before.
Share your email for the first note.
No newsletter. Just the early-access update when your family can begin.
If you're reading this and wondering if it's too late, it's not. Not yet.