The elder comes first, always.
Every design decision gets weighed from the elder's side of the screen. When a choice makes our life easier but theirs harder, we pick theirs.
About
Alfaaz is a medium that carries a lifetime of unspoken stories.From the elders who lived them, to the families who have been wanting to hear.
A gentle AI voice reaches Indian elders on WhatsApp in their own language. Over months of conversation, their replies become a memoir, an audiobook, and a living archive, with the original voice kept beside every story.
The founders
We wanted this, for our family. Think you do too.
We both grew up in India and now live a long flight and a few time zones away from our own family who raised us, building this from our home in the Netherlands.
That distance is not a detail. It is the whole reason Alfaaz exists. We are the children who call on Sundays, fly home once or twice a year, and notice on every visit that the people we love look a little older than they did the last time. We always meant to sit down and record their stories properly. We know exactly how that intention slips.
So we built Alfaaz for our own families first. The rule we hold ourselves to is simple: if a conversation wouldn't feel right for our own mother or grandfather, it doesn't ship. We are not building this from the outside. We are building it from inside the same gap you are standing in.
Why Alfaaz exists
Two years ago, the day before Kingsday in Amsterdam, I got the call that my grandfather had passed suddenly.
When I flew back to India, I found his handwritten diary among his things. I fought my siblings over who would keep it and brought it back with me. When I sat down to read it, I realized I couldn't understand most of it. Mostly due to the handwriting. But there were also some names I was never told, places I was never taken, a whole life I would now never get to ask him about. And I know for a fact, that he had some really cool stories to tell. The archive I wanted was right there in my hands. But it was already closed.
I didn't want the same thing to happen with my grandmother. So I tried the obvious fix first and hired a ghostwriter. It didn't work. Elders don't open up by dictating their life to a stranger in their living room. And memories don't arrive on a schedule. They surface sideways, pulled loose by the right question, on an ordinary afternoon, in their own language. I had paid for a writer. What I needed was someone to sit with them, ask and listen patiently.
If you're reading this, you probably have your own version of this story. A parent or grandparent whose stories you have been meaning to ask about for years now. Alfaaz is built for them. And it's built for you, so that what you are left holding is not a diary you cannot read, but a voice you can always return to.
Our commitments
What we hold ourselves to
Not slogans for a landing page. Lines we weigh every product decision against, especially when the easier path is ours, not your elder's.
Family stories are not training data.
We will never use your family's recordings, voices, or stories to train AI models. What your elder shares stays with your family, and nobody else.
Honesty over polish.
We tell you plainly where Alfaaz is still rough, even when that isn't flattering. Vague reassurance isn't trust. It's just words.
The archive must outlast us.
We are building toward real export and portability. Your family should never have to stay with Alfaaz just to reach what your elders shared.